Project News: Carol's Daughter's "A Magical Beauty Collection" Promotion Campaign
>> January 5, 2010
We were so pleased to create this blogger campaign to celebrate our newest Disney Princess, Tiana, her movie, The Princess and The Frog, and help promote Carol's Daughter's new line of products for children, The Magical Beauty Collection!
The Magical Beauty Collection:
Beloved for its genuinely natural products, Carol’s Daughter was a natural choice for creating a Princess Tiana-themed hair and body collection. Gentle enough for children and appealing to parents, the fanciful product line delivers the benefits of natural ingredients such as aloe leaf juice, sunflower seed oil, cranberry fruit extract and lemon peel. The Magical Beauty Collection captures Princess Tiana’s unique experience in one universal collection, making every aspiring princess feel like Tiana at bath time. Each product features an inspirational message reflecting the values and lessons that Tiana learns during her journey, making The Magical Beauty Collection a way for girls to connect with Disney’s newest princess.
The Campaign:
We started the campaign with Disney's Magical Mocha Moms, a unique group bloggers who we are affiliated with. We were all hand-selected to participated in the African-American Mom-Bloggers Mixer at Walt Disney World in 2008-2009. These bloggers were a natural fit to kick-off this project due to our collective experience with Disney and our excitement over having a new African-American Disney Princess. Many of us also have a lot in common with Carol's Daughter founder, Lisa Price as we are mothers and entrepreneurs and we want good, quality products for ourselves and our children.
All participating bloggers received sample products from The Magical Beauty Collection and were asked to write a review post or an advertorial post about the products and include some of the following themes:
* Positive images of beauty for young women / young women of color
* The importance of having Tiana as a Disney Princess
* Being who you are / Loving who you are
* Natural ingredients for beauty and health / Natural beauty / Natural hair
* Female Entrepreneurs (Yourself, Tiana, and Carol's Daughter founder, Lisa Price)
Here are links to some of the posts from the participating Disney Magical Mocha Moms:
Carol's Daughter has decided to continue the campaign through January and has opened it to all interested bloggers!
